How to Maintain Your Customer’s Trust and Loyalty During Uncertain Times
Communicate with your customers
Communication is vital in any business venture and even more so during uncertain times. Be proactive and transparent when communicating with your customers. Inform them that you are putting them into consideration with every decision you make. Share all the activities you are engaged in as regards the cause of the uncertain time. Inform them that you have taken every necessary precaution to protect them from the harm of the uncertainty. Ensure you speak plainly and avoid making sales pitches.
Understand Your Customers’ Priorities and Endeavor to Match Them
Depending on your brand, your customers will look to you to provide solutions to their varying challenges.
Do they request entertainment? Then make provisions to cater to their entertainment wants.
Do they want educational services? Then make them available online.
Do you sell essential supplies? Hold an online sale and offer easy delivery options or other services you usually wouldn’t offer to show that you prioritize their wants.
Increase Your Social Media Presence
If you have your business online, you may want to start to make active use of it.
- Engage your audience on different social media channels; Facebook, Twitter, LinkedIn, Snapchat, TikTok, Instagram, etc.
- Share meaningful content on the platforms and advertise your events, services, and online specials.
- Take constant note of your updated business hours and methods of business transactions.
Give Back to the Community
Several people desire to contribute to the community and nation. However, they are unable to do so as a result of several factors. Endeavour to carry out philanthropy through your company. You can entice your customers and make them want to support your business and the community simultaneously by linking your sales to donations.
Plan for the long term
No one knows how long these uncertain times will last. Hence, temporary measures may not be enough. Start making plans for the future of your business. Look ahead and consider the effects the situation has had on your business operations. You can attempt to incorporate specific new ideas into your regular strategies. Cooperate with your suppliers and have them adjust your costs and orders. Be open and honest with your employees about your options as relates to them.
Conclusively
While no one expects uncertain times, we should prepare for when it comes. Adhere to the strategies as mentioned above and take care to stay true to your value.
